· Having an agent on the floor to help assess the market, allows the buy-side trader to adapt quickly to changing market conditions, resulting in price improvement, a better read into liquidity and therefore more completed orders.

· Direct Access Floor Brokerage allows the customer PARITY with trades on the New York Stock Exchange. Floor Brokers are entitled to a larger percentage of trades on the floor than if the customer was accessing liquidity electronically. Using a floor broker to access liquidity on the floor directly cannot be underestimated when wanting to accumulate or dispose of a Position quickly.

· Raymond C. Forbes & Co., Inc. provides "direct access floor brokerage" (Execution on the NYSE) to institutional accounts. Major advantages of direct access would include low commission costs, anonymity to clients, and a general presence on the floor. Additionally, the ability of floor brokers to access and assess liquidity at the point of sale, beyond what is advertised on the specialist's book, has become a more compelling advantage.


Technology: 

RCF utilizes the MIXIT Platform which has been enabled for all the latest algorithms, Dark Pools and liquidity Crossing Centers. .

BBSS, Broker to booth support system:  Orders can be routed electronically to a floor broker standing in a crowd.  Reports are then sent instantaneously keeping the trader advised as the order progresses.

The BBSS connects to most Order Management Systems for fast reliable access to our floor brokers.

Instant Messaging to all platforms.